Domino’s Pizza Introduces ‘Pinpoint Delivery’ Feature for App Orders Without an Address
Domino’s Pizza, the well-known food chain, has introduced a fresh addition to its app called Domino’s Pinpoint Delivery. As per Business Insider’s report, this feature is designed to provide greater ease to users by allowing deliveries to be made to any location without requiring an address. Customers can now relish their preferred pizzas at public spots like parks, baseball fields, and beaches without the hassle of locating the nearest landmark to place their order.
Availability limited to the United States
Currently, the new Pinpoint Delivery feature is only available to US users. The company has not revealed plans to expand this feature to other markets.
How does Domino’s Pinpoint Delivery work?
Customers with Domino’s app can take advantage of Domino’s Pinpoint Delivery feature. By dropping a marker on the app’s map, users can request pizza delivery “virtually anywhere” they choose.
Domino’s proudly claims to be the first quick-service restaurant brand in the United States to offer food delivery through a pin location.
Domino’s Pinpoint Delivery allows customers to deliver their orders to dynamically generated hyperlocal points, eliminating the need for a traditional address. This feature also includes the ability for customers to track their orders through Domino’s Tracker, view the driver’s GPS location, receive estimated arrival times and receive text alerts about delivery status.
In addition, when the delivery driver arrives at the designated pickup location, Domino’s will notify customers. At this point, customers can activate a visual signal on their phone, making it easier for the driver to recognize them.
Christopher Thomas-Moore, Domino’s Executive Vice President and Chief Digital Officer, expressed his enthusiasm for the new feature. He said: “We’re always looking to improve customer experiences and make them more convenient,” he said, “and Domino’s Pinpoint Delivery does just that.”
Moore further added, “As a brand, we embrace delivery innovation at our core, and we’re excited to offer customers this new delivery option. By allowing them to pick up their orders almost anywhere with one click, we’re solving Domino’s Pinpoint Delivery to ensure customers can enjoy their favorite menus wherever their adventures take them.” , whether it’s a day at the beach or a picnic in the park. We’re making pizza easier than ever.”
